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The tartness keeps it from being cloying, which is exactly what I wanted from a plum scent, and it lingers a good six hours on my skin. Sweet but grown-up, not like candy.

The tartness hits first, almost like biting into the skin of a real plum, then it softens into something warmer. Lasts a good five hours on my wrist, though I wish it hung around a bit longer into the evening.

I was expecting something sweeter, but the tart edge actually grew on me after a few wears. It fades quicker than I'd like, maybe four hours on my skin, though the drydown is genuinely pretty.